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My social media sabbatical – a worthy break
The last 60 days I’ve been MIA from social media. Except for a few random tweets, my social channels have been inactive. While social media is seductive, persuasive and can influence behavior and...
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3 Lessons for a bit less stress in life
Stress sucks energy out of people, then they get distracted and don't produce because they cannot focus on the stuff that makes them productive. Without productivity a professional or entrepreneur...
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Robbery Blamed on Students
There is a growing crime that is aggravating and frustrating business communicators around the globe and unfortunately one of my companies fell victim to this slimy act. It’s called content scraping....
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Double dose – has it’s rewards
My good friend and fellow branding buddy Bruce Turkel is an amazing writer and talent. I’ve been reading his blog ever since we met at a comedy workshop for the National Speakers Association. Recently...
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Never quite perfect. The eternal editor is no hero.
“Have no fear of perfection – you’ll never reach it.” Salvador Dali Some days writing is effortless, fun and comes like breathing, easy and without much effort. Other days writing can be really hard....
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Saying goodbye is hard to do
It’s never easy to let go of something that’s been a part of you, your work and your life for years. Brands come and go. Some last longer than others. Recently Procter and Gamble alluded to saying...
View Article7 Ways to get better feedback from customers
Even on the sunniest of days there are floods of feedback forms and follow-up calls bombarding customers about their recent experiences with a brand. Just yesterday, I received seven requests from...
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Fine print you won’t believe & a $3500 fine
Tiny, fine print has a bad name and in most cases it should. When a company or brand communicates something important, pertaining to policy, it should be transparent and upfront. Instead, many...
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Lights, camera, brand! – How video can boost your presence.
Using video is like adding high-octane fuel to a Hennessey Venom. In case you missed it, because you blinked, this year the Hennessey Venom GT broke the world speed record at 270.49 mph at the Kennedy...
View ArticleBranding Boogie – Five steps to kick up your brand!
Brand and branding are a part of everyday life, pop culture and even the media. It’s not uncommon to hear a journalist, a high school kid or even a seemingly out of touch, very mature […]
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